Omni DNA


To create earth’s best virtual sales teams, that make a lot of money, and win.


Earth’s most dedicated organization to First Class Experience and Results.

Omni’s Leadership Principles


Client First Class Experience

Leaders obsess over their client experience. Leaders create talks about experiences that travel through word of mouth. First class experience means being client obsessed and delivering a seamless service.



Leaders over-communicate with their clients and team members. 

Leaders communicate wins and struggles with the team(s) to update everyone regarding daily activities and progress. 

Over-communication consists of morning touch-point, mid-day update, and end-of-day summary report that explicitly states any accomplishment, hurdle or discovery from that day.


Results Oriented

Leaders are relentless in obtaining results.

Leaders are continuously raising the bar and driving their teams to deliver high quality service and processes. 

Leaders track daily, readjust, and deploy plans with the institution of the result.


Adaptive and Proactive

Leaders know that in a growing company, “good problems” are expected. One looks for long term solutions and takes action to adapt in a fast changing environment. 

Leaders are adaptive and are proactive to problems by using the 1:3:1 rule. One clearly identifies the problem, followed by creating three possible solutions, and lastly recommending the best possible solution to the single problem.


Fast Execution

Leaders execute fast and effectively in time sensitive situations. 

They investigate and ask questions. If they don’t receive an answer within a timely matter; leaders are responsible for making the best decision, taking action, and immediately updating their supervisor on the action that was taken. 

It’s better to make a wrong decision and learn from it, than no decision at all.


Extreme Ownership

Leaders take extreme ownership of results and circumstances. 

They don’t make excuses or blame others.

Leaders understand that only by owning their wrongs, they gain the confidence and respect of their peers. Leaders focus on what they have control over, look at their options, and take action.


Winning Altitude

Leaders understand that winning is a habit and it comes by generating high energies internally. It’s the same frequency where money grows in. There is no room for anything other than absolute certainty of success. A winning attitude is especially necessary when situations get tough by staying calm and collective. 

When leaders come on top, they remain humble, because they know there is always room for improvement.

Leaders consistently think and speak from a place of optimism, enthusiasm and absolute certainty.


Always Be Learning

Leaders learn today, to innovate out of the problems of tomorrow.


Superior Talent

Leaders raise the bar of excellence and keep others accountable. The strength of an organization is measured by the people within the group. Leaders are created inside of success environments, and those environments are protected at all times.


Innovate and Simplify

Leaders expect and require innovation and invention from their teams and always find ways to simplify. They are externally aware, look for new ideas from everywhere, and are not limited by “not invented here." As we do new things, we accept that we may be misunderstood for long periods of time.


Challenge the Status Quo

Leaders understand that if something has never been done, does not mean it can’t be done.


Congruent & Assertive

Leaders don’t wear masks. They say what they think, and do what they say. 

They with integrity don’t say things to sugarcoat, try to please others, or look good in front of their peers. Leaders speak clearly, honestly, and with integrity. 

Leaders accept the fact that conflict is unavoidable when human beings are involved. Rather than being conflict-avoidant, leaders courageously run towards the eye of the storm to create resolutions.


Relentless Pursuit of Perfection

Leaders define what perfection means and what the outcome looks like. Then, they refuse to accept mediocrity or make excuses of something being “good enough.” If you think something can be improved, take the time to do it.